The term “localization” has become increasingly common over the past few years and with good reason: in this digital age, more and more companies are marketing their products and services to people all around the globe, and the most effective way of connecting with those people is by making certain that content is understandable and appropriate for the target audience. In essence, localization involves localizing content for different readers, and that includes SEO content.

Developing the most effective SEO content is not simple. In fact, this vital aspect of Internet marketing is usually best left for SEO professionals. But if you are in the position of needing to handle this task on your own – or even if you simply want to have a clearer understanding of the process that an SEO professional will be doing for you – you’ve come to the right place.

Here then are steps involved in creating a method for SEO localization.

1. The first step involves having your content translated for your target audience. Never trust machine translations or inexperienced linguists. Instead, hire a professional translator who is not only fluent in the target language, but familiar with your industry as well. Make sure that the content is localized. Details such as use of appropriate measurement methods, currency, and location-specific language and jargon are all important considerations. Remember also that some images and even colors may not be appropriate in certain countries and cultures, so your translator should be thoroughly familiar with the target culture to ensure that your content is acceptable and entirely appropriate.

2. Choose a CMS (content management system) that is “friendly” for multilingual websites. There are several of them available that provide multilingual SEO structure with a shared database, such as WordPress and Magento, for example. Using the type of a CMS with a shared database will allow you to make future changes to any section of the site and have the change automatically made to all versions of the site.

3. Determine whether or not you need a website host located in the same country in which your translated site will appear. If you decide to do so, it won’t necessarily help your local SEO, but it will improve the speed of your site to a certain extent.

4. Obtain TLDs (top-level domains) for the specific countries in which you plan to do business. (If you’re not familiar with this term, a TLD is the last portion of a domain name, such as.com,.org,.net, etc.)

5. Utilize a keyword research tool to determine the most effective keywords for your product or service in the target country (i.e., the country where your translated content will be read by potential customers). Google AdWords Keywords Tool allows you to search by language and target country, but there are others available as well.

6. Integrate these keywords into your translated content. Remember that the old method of “keyword stuffing” is now easily detectable by search engines, so avoid that at all costs. Instead, make sure that your keywords are spread throughout your content in a logical manner, while also paying attention to good grammar and spelling throughout.

One of the great resources of boosting traffic on your website is Article Submission service. In the SEO industry, it is one of the efficient service by which you can improve your online image as well as get one way links back on your website. Getting lots of traffic and back links on your website is quite difficult. SEO companies have to work on lots of methods like link building, social bookmarking, directory submission, article submission and more. By using these services, you can easily get targeted traffic on your website.

Among all these services, submission of article is one of the most popular services that give lots of benefits to you. By using this service, you can stay in the limelight of search engines and also get visibility on the web. There are number of directories in which you can submit your article but you have to pick correct category so that they will accept your article easily and simply. It is also considered as cost effective method that gather visitor attention towards your site. This is a perfect step for drawing considerable web traffic on your website.

The service not only creates traffic on your website but also acquire number of one-way links. Submitting article into various directories needs lots of efforts and knowledge about it. Now, you can also hire SEO Company for your website that offers SEO services at affordable rate. One of the most popular SEO websites named ‘blurbpoint’ offers SEO services at competitive rate by which you can easily use for your website. We offer SEO services for big as well as small online business firms so that everyone can enjoy the benefits of these services. Submitting articles is one of the great as well as guaranteed ways of attracting viewer traffic. Getting lots of traffic and back links on your website is quite difficult. SEO companies have to work on lots of methods like link building, social bookmarking, directory submission, article submission and more. By using these services, you can easily get targeted traffic on your website.

Along with the traffic, this service also makes sure that you will get higher page rank and better site rankings. In the online marketing business, it is most popular technique which offers fast gaining prominence. All these benefits you will definitely get if you hire this service from blurbpoint. We also take care of all guidelines of this services and offer complete service. So, don’t think much just take the help of SEO professionals and get various benefits that are profitable for your website. So, use this service and take advantage of it.

As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make.

1. Choosing Wrong Keywords

Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.

Before you get started, you may want to do your research. For this purpose, you can use a few useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a major mistake.

2. Stuffing Keywords

Another common mistake is to use the keywords excessively. Using the same keywords too many times in a piece of content is considered spamming by search engines. So, it will hurt your rankings in search engines.

Ideally, the keyword density should be 0.5 to 1%. Google can detect excessive use of keywords with a technique called Latent Semantic Indexing (LSI).

3. Creating Irrelevant Content

Another common mistake is to produce content that is irrelevant to your content. Search engines, such as Google only serve those pages to online searchers that contain relevant keywords and content. So, if people land on your site but don’t find the content they searched for, your website won’t get ranked.

4. Publishing Unoriginal Content

This point is about the quality of the content you publish on your blog or site. The content you are going to publish on your blog should be original or your site will be penalized by Google. So, it’s not a good idea to copy content from another site and use it on your site.

Duplicate content won’t be useful at all. Therefore, it’s better that you invest in original content. If you can’t write articles yourself, you can hire a freelancer.

5. Not using Title Tags and Meta Descriptions

Meta descriptions and title tags are quite important for SEO. Ignoring this aspect of SEO will be bad for your website ranking. Another mistake is to forget adding image tags. The problem is that search engine bots are not programmed to read text on pictures. Therefore, you must include alt tags to help search engines know what your images are about.

6. Getting Low-Quality Backlinks

Today, content marketers should understand the importance of getting quality backlinks. However, they make the mistake of getting a lot of low-quality backlinks instead of a few quality backlinks from authority websites.

In other words, you should get backlinks from sites that have a good reputation and high ranking.

7. Using too many Internal Links

Internal links are also important for better ranking. What you need to do is link your blog posts or articles to the top-performing pages and vice versa. However, make sure that the articles you are linking are relevant. Again, you may not want to overdo it or you may get penalized.

In short, make sure you don’t make these mistakes while following SEO techniques.